Communications Plan
Zodiac Bar // New Leadership Announcement
8
HubSpot Contacts (7 press, 1 venue)
5
Companies (4 outlets, Zodiac)
4
Gmail Drafts Ready
Apollo
Blocked (free plan)
HubSpot Contact Map
| Contact | Title | Outlet | Segment | Link |
|---|---|---|---|---|
| Dan Carrier | Reporter | Camden New Journal | Local Press | HubSpot |
| Howard Hannah | Books & Arts Editor | Camden New Journal | Local Press | HubSpot |
| Cliff Joannou | Editor-in-Chief | Attitude Magazine | LGBTQ+ Media | HubSpot |
| Leonie Cooper | Food & Drink Editor | Time Out London | Lifestyle | HubSpot |
| Chiara Wilkinson | Deputy UK Editor | Time Out London | Lifestyle | HubSpot |
| Vicky Jessop | Arts & Culture Commissioning Editor | Evening Standard | National Arts | HubSpot |
| Katie Rosseinsky | Arts Commissioning Editor | Evening Standard | National Arts | HubSpot |
| Jade Hoskins | Owner | Zodiac Bar | Venue | HubSpot |
Gmail Drafts
Camden New Journal
LGBTQ+ Camden venue appoints first CEO to secure its future
Local community angle, £100k council grant
Attitude Magazine
Zodiac Bar, LGBTQ+ venue survival story for Attitude
When queer spaces close, one fights back with structure
Time Out London
Camden LGBTQ+ bar bringing in new leadership
Startup-grade ops meets grassroots bar
Evening Standard
LGBTQ+ venue in Camden appoints Fractional CEO
Cultural asset preservation, pop-art venue
Execution Timeline
Done
HubSpot loaded (8 contacts, 5 companies)
Done
4 Gmail drafts created
This week
Brief Jade and staff on messaging
This week
Find journalist emails (Muck Rack, LinkedIn, or Apollo upgrade)
Week 1-2
Instagram announcement from Zodiac account
Week 2
Send press pitches, follow up in 5 days
Week 2-3
Camden Council email
Week 3
LinkedIn long-form post
Week 3+
Ongoing social content, renovation progress
Messaging Cheat Sheet
| Audience | Lead with | Never say |
|---|---|---|
| Zodiac regulars | "Investing in the future of your bar" | "Turnaround", "rescue", "failing" |
| Press | "LGBTQ+ venue fights back with structure" | "Bailout", "crisis", internal financials |
| Camden Council | "Cultural asset formalising governance" | "Turnaround", specific debt figures |
| Partners | "Professionalising ops, diversifying revenue" | "Struggling", "need help" |
| "LGBTQ+ spaces deserve startup-grade rigour" | Internal 30-day timeline, owner details |