Ecosystem Map

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Zodiac Bar // Turnaround Plan

119 Hampstead Road, NW1 3EE

250-capacity LGBTQ+ venue. £0 sponsorship revenue. No CRM. No data. That changes now.

Active // Q2 2026

The Numbers

£0
Target: £5,000 / mo by Q4
Sponsorship revenue // Zero activation, zero strategy
0%
Target: 100% by Q3
Event data capture // Running blind, zero insight
0
Target: 3 by Q4
Brand partnerships // Unused asset sitting empty
0
Target: 500+ by Q3
CRM contacts // No database, no follow-up

The Venue

Front facade with Pride flag
Victorian heritage. Progress Pride flag. Trans-owned since day one.
Wisteria and Victorian skylight
The shot that sells every sponsorship deck.
Karaoke stage with rainbow Z logo
Karaoke stage. 150-person ground floor. Rainbow Z logo.
Full ground floor interior with pink ceiling
Pink ceiling, wisteria, Z stage. This is the brand.
VIP flower wall and seating
VIP flower wall. Brand activation space. Currently unmonetised.
Purple basement bar
Full nightclub underneath. Purple bar. Second revenue floor.
DJ booth with Love is Love banner
DJ setup. Love is Love. Thursday/Friday club nights launching.
No Pride Without Protest posters
No Pride Without Protest. Trans Rights. The identity is real.
Pink bathroom with ZODIAC mirror
ZODIAC rainbow mirror. Pink walls. Dignity-first quick win.
Victorian windows on side
Blocked Victorian windows. Unblocking = natural light + kerb appeal.
Victorian stained glass detail
Original Victorian stained glass. Amber florals. Heritage asset.
Dojo POS system
Dojo POS live. Every transaction tracked. Staff performance visible.

What's Broken

Founder's Trap
Jade does everything. Creative + ops + admin. Unsustainable. VIP energy locked in a spreadsheet.
Zero Visibility
No data on who comes, what sells, what works. Flying blind. Can't measure impact. Can't repeat wins.
Revenue = Drinks Only
No sponsorship, no partnerships, no grants, no digital. Single point of failure. One bad month breaks the budget.

Who Fixes It

Jade // Lady Phoenix
Founder → VIP PR Lead
Brand vision. Cultural storytelling. Community trust. Off the admin grind. Doing what only she can do.
Simon Williams
Fractional CEO
Data architecture. Revenue systems. CRM strategy. Grant applications. Accountability. Skin in the game.
Dee
Admin Lead
Digital bookkeeping. Dojo integration. Daily ops. Paper to digital. Systems that stick.

Revenue Engine

Capture ↔ Dojo Till ↔ Centralise ↔ G-Drive ↔ Analyse ↔ Dashboards ↔ Monetise ↔ HubSpot CRM
Sponsorship
£0 → £5,000 / mo
Three tiers: Founding £500, Partner £1,500, Headline £3,000. Each tier unlocks VIP seating, branded assets, Pride events.
Brand Partnerships
0 → 3 by Q4
Queer Britain. Gay's the Word. Camden Giving. Each brings audience + credibility. Monthly activation budgets.
Events Data
0% → 100% capture
Every event coded. Attendance tracked. Revenue per event measured. Predictive analytics by Q4.
Grant: Arts / Culture
£100k application
Camden Council. Heritage + trans ownership + programming = strong case. Awarded by September. Capex + ops runway.

30-Day Sprint

Days 1–10
Audit // Authorise
  • POS reconciliation. Access rights corrected.
  • Monday 11am cadence live.
  • Baseline documented. Revenue per till calculated.
Days 11–20
Stage // Build
  • Bathroom refresh. Window unblocking starts.
  • HubSpot setup. Sponsorship collateral built.
  • Partner decks ready for pitches.
Days 21–30
Launch // Live
  • First partnership calls. Pride 2026 packages presented.
  • Staff commissions live. First full data capture.
  • Grant application submitted.