Ecosystem Map

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Engagement Letter Ready for Signature

Fractional CEO Retainer

Fractional CEO engagement: Zodiac Bar & partnerships.community. £1,500/month + 15% revenue share, uncapped. April–June 2026 commitment.

ZB-FCEO-2026-001 · Effective 1 April 2026
The Venue · Client
Zodiac Bar
King's Cross / Camden, London
Entity name & company no. to be confirmed prior to signature.
Fractional CEO · Consultant
Simon Williams
Trading as partnerships.community
Founder & Managing Partner

Why this agreement exists. Zodiac is at an inflection point. Without structural intervention — leadership accountability, financial visibility, grant capture, audience growth — the venue faces continued revenue erosion, missed funding cycles, and the loss of a landmark LGBTQ+ cultural space in King's Cross.

This retainer closes those gaps. A fixed monthly fee for committed capacity, plus a revenue share that only pays out when the turnaround delivers real top-line growth. Both parties win when the bar wins.

Section 01
Nature of Engagement

The Client engages the Consultant to provide strategic leadership, operational oversight, and turnaround management on a part-time, fractional basis. This is a consultancy engagement under a contract for services, not a contract of service. No employment relationship, worker status, or agency relationship is created.

The Consultant retains full independence in method, approach, and working hours, subject to agreed outcomes. The Consultant may engage subcontractors or send a suitably qualified substitute, provided the Client is notified in advance. The Consultant is free to provide services to other clients during the term.

Section 02
Scope of Work
a
Operational turnaround — Restructure leadership roles, implement accountability frameworks, standardise financial reporting, establish operational cadence (weekly reviews, monthly board updates).
b
Revenue architecture — Deploy POS analytics (Dojo), CRM (HubSpot), and data pipelines to move from cash-blind to data-driven revenue management.
c
Physical renovation oversight — Coordinate soft refurb programme: exterior, main bar, stage, lighting, and accessibility improvements.
d
Community programming — LGBTQ+ cultural events, live music, drag/cabaret, open-mic, workshops aligned with Camden's We Make Camden Missions.
e
Funding & partnerships — Identify, apply for, and manage grant funding. Build relationships with Camden Council, GLA Culture at Risk Office, Music Venue Trust, Arts Council England.
f
Audience diversification — Expand to corporate, tech, niche subculture, and event rental segments while preserving venue identity.
g
Basement club activation – Programming, marketing, and launch strategy for the basement venue space. Events calendar, sound/lighting assessment, capacity planning.
h
Christmas & Q4 programming – Seasonal event strategy: Christmas parties, NYE, winter programming. Planning starts Month 1 for Q4 delivery.
i
Karaoke autonomy – Karaoke nights remain under Dee's autonomous management. Consultant provides support infrastructure (marketing, POS reporting) but does not programme or direct karaoke operations.
Section 03
Term & Review

Initial term: 6 months (1 April – 30 September 2026). Reviewed monthly against KPIs. Renewable by mutual written agreement for successive 3-month terms.

Termination. Either party may terminate with 30 days written notice. Immediate termination on: (a) material breach not remedied within 14 days, (b) insolvency or winding-up, (c) loss of premises licence, (d) conduct bringing the other party into serious disrepute. Upon termination, the Consultant completes in-progress grant applications and provides an orderly handover within 14 days.

Section 04
Time Commitment

Approximately 2 days per week — on-site presence, remote strategy, stakeholder meetings, grant preparation. Flexes heavier during turnaround sprints, lighter during steady-state.

Section 05
Key Performance Indicators

Reviewed monthly. These are mutual accountability measures — Consultant delivers the work, Client provides access, data, and decision authority.

KPI 01
Revenue
Positive MoM trajectory by Month 3
KPI 02
Events
Min. 4 programmed events/month by Month 2
KPI 03
Funding
2+ grant applications by Month 3 · £140K+ pipeline
KPI 04
Systems
POS, CRM, reporting live by Month 2
KPI 05
Footfall
Measurable weekly increase by Month 4
KPI 06
Community
2+ active Camden partnerships by Month 4
Section 06
Compensation

Hybrid Retainer — fixed capacity + performance-linked upside. Incentives fully aligned with venue growth.

£1,500
Monthly Retainer
15%
Revenue Share
£4,500
3-Month Cost
i
Retainer. £1,500/month, invoiced on the 1st, payable in advance (not arrears). Minimum 3-month commitment (April–June 2026), then month-to-month at £1,500/month unless renegotiated. Covers strategic leadership, ops oversight, stakeholder management, grant work.
ii
Revenue share. 15% of gross monthly revenue above an agreed baseline (set in first 30 days from Dojo POS data). Invoiced monthly in arrears. Uncapped – the Consultant earns more only when the bar earns more. Revenue share kicks in Month 2 once baseline established.
iii
Activation. April 2026 retainer (£1,500) payable upon signature. Revenue share begins Month 2 once baseline is established.
iv
Invoicing & Payment. All fees via partnerships.community. Bank transfer or card via the payment link below. Non-payment triggers immediate 7-day suspension notice.
What This Investment Returns
6-month forecast: best, likely, and worst-case scenarios for Zodiac under fractional CEO leadership vs. doing nothing.
Worst Case
£0
No turnaround. Continued decline. Venue closes within 12 months. Retainer cost is £10,500 for 6 months.
Likely Case
£45K+
Revenue stabilises Month 3. 1 grant lands ~£20K, basement club generates £25K+. Systems operational. Retainer cost £10,500.
Best Case
£150K+
2+ grants land ~£80K, basement club thriving, Christmas events drive growth 30%+. Event rentals, corporate bookings, CRM-driven repeat trade.
MetricDo NothingWith Fractional CEO
6-month cost£0£10,500 retainer
Revenue share (uncapped)Unlimited (tied to bar growth)
Grant pipeline captured£0£140K+ addressable
Revenue trajectoryDecliningPositive by Month 3
Systems (POS, CRM, reporting)NoneLive by Month 2
Events per month~1 ad hoc4+ programmed
Equivalent full-time CEO£80K–£120K/yr + benefitsUnder £30K/yr at cap
📊
The gap analysis is simple. A full-time CEO costs 4–5× more and takes months to hire. Doing nothing costs the venue its future. This retainer delivers executive capacity from day one, and the revenue share means the Consultant only earns upside when the bar earns it too.

Expenses. Pre-approved, reasonable business expenses reimbursable on receipts. Software subscriptions deployed for the Client's benefit are the Client's responsibility unless otherwise agreed.

Tax. The Consultant is responsible for their own tax, NI, and VAT. No tax deducted at source. Both parties acknowledge this engagement falls outside IR35 and will cooperate to ensure working arrangements reflect this.

Activate the Engagement
First month retainer · £1,500 · April 2026
Pay £1,800 inc VAT →
First month Fractional CEO retainer · April 2026
Invoice ZB-FCEO-2026-001 issued on receipt.
For the Venue (Owner / Director)
Name
Title
Date
Fractional CEO
Simon Williams
Managing Partner, partnerships.community
Date